The new BIG Thing at Baldorioty Expressway

Target Point is pleased to introduce you to “The Airport Tower” at Baldorioty Expressway An iconic, double-sided, digital structure located in a perfect and exclusive location at the Baldorioty Expressway. An uncluttered area with a clear view from both sides, even at long distances, makes this structure impossible to miss, generating more than 3 million monthly impressions.

In a few weeks, Target Point will raise its newest digital structure on the Baldorioty Expressway. We all know the Baldorioty Expressway has one the highest traffic volumes in the Metro Area, and placing the structure in an exclusive area, with high visibility and with no tradition billboards nearby, was a real challenge, but it is possible! “The Airport Tower” will be the only digital space at the inbound side of the Luis Muñoz Marin International Airport, and of course, with its iconic design, it has raised the bar for the outdoor advertisement industry.